Privacy Policy

1. Who we are

Hitdesk Automation Limited (“Hitdesk”, “we”, “us”, or “our”) is a company registered in England and Wales under company number 15015834. We operate the Hitdesk platform and this website at https://www.hitdesk.co.uk.

We are registered with the Information Commissioner's Office (ICO) as a data controller. If you have questions about this policy or how we handle your data, contact us at hello@hitdesk.co.uk.

2. What data we collect

We collect the following categories of personal data:

• Contact information — name, email address, phone number, job title, and company name when you submit an enquiry or book a demo.
• Usage data — pages visited, time spent, browser type, and device information collected via Google Analytics (anonymised IP addresses).
• Communication records — emails, form submissions, and call notes relating to your enquiry or account.
• Platform data — if you are a Hitdesk customer, operational data you input into the platform is processed under a separate Data Processing Agreement.

3. How we use your data

We use your personal data for the following purposes:

• Responding to enquiries and providing product demonstrations — lawful basis: legitimate interests.
• Sending product updates or relevant communications where you have opted in — lawful basis: consent.
• Improving our website and platform through analytics — lawful basis: legitimate interests.
• Fulfilling our contractual obligations to customers — lawful basis: contract performance.
• Complying with legal obligations — lawful basis: legal obligation.

4. How long we keep your data

We retain enquiry and contact data for up to 3 years from your last interaction with us. Customer data is retained for the duration of your contract plus 7 years as required by financial record-keeping obligations. Analytics data is retained in accordance with Google Analytics default retention settings (26 months).

5. Who we share your data with

We do not sell your personal data. We may share data with trusted third parties in the following circumstances:

• Cloud infrastructure providers (Microsoft Azure, AWS) who process data on our behalf under data processing agreements.
• Analytics providers (Google Analytics) — anonymised, aggregated data only.
• Professional advisors (legal, accounting) where required.
• Law enforcement or regulators where we are legally required to disclose information.

6. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure of your data (“right to be forgotten”).
• Object to processing based on legitimate interests.
• Withdraw consent at any time where processing is based on consent.
• Lodge a complaint with the ICO at ico.org.uk.

To exercise any of these rights, contact us at hello@hitdesk.co.uk.

7. Cookies

This website uses cookies for analytics purposes (Google Analytics). By continuing to use this site you consent to the use of these cookies. You can disable cookies in your browser settings, but this may affect the functionality of some parts of the site.

8. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email to existing customers. The “last updated” date at the top of this page reflects the most recent revision.